/* Shalev Ifrah site, direction 01 "במה" (stage). Brand book: yellow FEC84B, Heebo for headings, Assistant for text.
   Tokens in three tiers (AI Design Vault convention): raw primitives -> semantic roles -> components.
   Raw hex lives only in tier 1. Motion lives in site.js (one spring binding); CSS transitions are for hover/focus only. */

/* tier 1: raw primitives */
:root{
  --raw-ink-1000:#040507; --raw-ink-950:#07090C; --raw-ink-900:#0C0F14; --raw-ink-850:#11151B; --raw-ink-800:#171C24;
  --raw-ink-700:#232A35; --raw-ink-600:#343C49; --raw-gray-400:#A9B1BB; --raw-gray-300:#C5CBD3; --raw-gray-100:#F3F5F7;
  --raw-yellow-400:#FEC84B; --raw-yellow-300:#FFD772; --raw-yellow-950:#2A2108; --raw-red-400:#FF7B7B; --raw-white:#FFFFFF;
  --raw-yt-red:#FF0000;
  --raw-space-1:4px; --raw-space-2:8px; --raw-space-3:12px; --raw-space-4:16px; --raw-space-5:20px; --raw-space-6:24px;
  --raw-space-8:32px; --raw-space-10:40px; --raw-space-12:48px; --raw-space-16:64px; --raw-space-20:80px; --raw-space-24:96px;
  --raw-radius-s:8px; --raw-radius-m:14px; --raw-radius-l:22px; --raw-radius-pill:999px;
}

/* tier 2: semantic roles (theme binding) */
:root{
  --color-bg:var(--raw-ink-950); --color-bg-deep:var(--raw-ink-1000); --color-surface:var(--raw-ink-900);
  --color-surface-2:var(--raw-ink-850); --color-surface-3:var(--raw-ink-800);
  --color-line:var(--raw-ink-700); --color-line-strong:var(--raw-ink-600);
  --color-text:var(--raw-gray-100); --color-text-muted:var(--raw-gray-300); --color-text-subtle:var(--raw-gray-400);
  --color-accent:var(--raw-yellow-400); --color-accent-hover:var(--raw-yellow-300); --color-on-accent:var(--raw-ink-950);
  --color-accent-soft:color-mix(in srgb,var(--raw-yellow-400) 14%,transparent);
  --color-accent-tint:var(--raw-yellow-950);
  --color-focus:var(--raw-yellow-400); --color-danger:var(--raw-red-400); --color-on-dark:var(--raw-white);
  --color-scrim-strong:color-mix(in srgb,var(--raw-ink-950) 96%,transparent);
  --color-scrim-mid:color-mix(in srgb,var(--raw-ink-950) 82%,transparent);
  --color-scrim-soft:color-mix(in srgb,var(--raw-ink-950) 22%,transparent);
  --color-glass:color-mix(in srgb,var(--raw-white) 10%,transparent);
  --color-glass-line:color-mix(in srgb,var(--raw-white) 24%,transparent);
  --color-shadow:color-mix(in srgb,var(--raw-ink-1000) 60%,transparent);
  --font-display:"Heebo",system-ui,-apple-system,"Segoe UI",Arial,sans-serif;
  --font-body:"Assistant",system-ui,-apple-system,"Segoe UI",Arial,sans-serif;
  --text-s:16px; --text-m:17px; --text-base:18px; --text-l:20px; --text-xl:24px;
  --h1-hero:clamp(42px,6vw,84px); --h1-page:clamp(34px,4.6vw,58px); --h2:clamp(30px,3.4vw,46px); --h3:clamp(20px,1.7vw,23px);
  --space-xs:var(--raw-space-2); --space-s:var(--raw-space-3); --space-m:var(--raw-space-5); --space-l:var(--raw-space-8);
  --space-xl:var(--raw-space-12); --space-section:clamp(var(--raw-space-16),9vw,var(--raw-space-24));
  --radius-s:var(--raw-radius-s); --radius-m:var(--raw-radius-m); --radius-l:var(--raw-radius-l); --radius-pill:var(--raw-radius-pill);
  --shadow-card:0 18px 50px var(--color-shadow);
  --wrap:1240px; --gutter:clamp(18px,4vw,40px);
  --tap:44px; --tap-l:52px;
  --ease-ui:cubic-bezier(.2,.7,.2,1); --dur-ui:.18s;
}

/* base */
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
body{margin:0;font-family:var(--font-body);font-size:var(--text-base);line-height:1.65;color:var(--color-text);background:var(--color-bg);overflow-x:hidden;-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility}
img{max-width:100%;height:auto;display:block}
a{color:inherit}
a,button,summary,label,input,select{touch-action:manipulation;-webkit-tap-highlight-color:var(--color-accent-soft)}
:focus-visible{outline:3px solid var(--color-focus);outline-offset:3px;border-radius:var(--radius-s)}
h1,h2,h3{font-family:var(--font-display);line-height:1.15;margin:0 0 .5em;font-weight:800;letter-spacing:-.01em;text-wrap:balance}
p{margin:0 0 1em}
.wrap{width:100%;max-width:var(--wrap);margin:0 auto;padding:0 var(--gutter)}
.narrow{max-width:820px;margin:0 auto}
.skip{position:absolute;right:12px;top:-60px;z-index:100;background:var(--color-accent);color:var(--color-on-accent);padding:12px 18px;border-radius:var(--radius-s);font-weight:700;text-decoration:none;min-height:var(--tap)}
.skip:focus{top:12px}
.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
.eyebrow,.kicker{display:block;font-family:var(--font-body);font-size:var(--text-m);font-weight:700;color:var(--color-accent);letter-spacing:.2px;margin:0 0 var(--space-s)}
.sec-title{font-size:var(--h2);margin-bottom:var(--space-s)}
.answer{font-size:var(--text-l);color:var(--color-text-muted);max-width:720px;margin:0 0 var(--space-l);text-wrap:pretty}
.sec-head{margin-bottom:var(--space-l)}
.sec-head .answer{margin-bottom:0}

/* motion start state: only under .m-ok (set in head when motion is allowed, removed if site.js never runs) */
.m-ok [data-reveal],.m-ok [data-split],.m-ok [data-stagger]>*{opacity:0}
/* split text words (site.js); inline-block keeps glyphs whole, never clipped */
.w{display:inline-block}

/* buttons: CSS transitions for hover and focus only */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;min-height:var(--tap-l);padding:10px 28px;border-radius:var(--radius-pill);background:var(--color-text);color:var(--color-on-accent);font-family:var(--font-body);font-weight:700;font-size:var(--text-m);line-height:1.2;text-decoration:none;border:1px solid transparent;cursor:pointer;transition:background-color var(--dur-ui) var(--ease-ui),transform var(--dur-ui) var(--ease-ui),border-color var(--dur-ui) var(--ease-ui)}
.btn:hover{background:var(--color-on-dark)}
.btn:active{transform:translateY(1px) scale(.98)}
.btn svg{width:22px;height:22px;fill:currentColor;flex:none}
.btn-accent{background:var(--color-accent);color:var(--color-on-accent)}
.btn-accent:hover{background:var(--color-accent-hover)}
.btn-dark{background:var(--color-bg);color:var(--color-text)}
.btn-dark:hover{background:var(--color-surface-3)}
.btn-ghost{background:transparent;color:var(--color-text);border-color:var(--color-line-strong)}
.btn-ghost:hover{background:var(--color-surface-3);border-color:var(--color-text-subtle)}
.link-quiet{display:inline-flex;align-items:center;min-height:var(--tap);color:var(--color-text);text-decoration:underline;text-decoration-color:var(--color-accent);text-decoration-thickness:2px;text-underline-offset:6px;font-weight:700;transition:color var(--dur-ui) var(--ease-ui)}
.link-quiet:hover{color:var(--color-accent)}
.more-link{display:inline-flex;align-items:center;gap:10px;min-height:var(--tap);font-weight:700;color:var(--color-text);text-decoration:none;align-self:flex-start;transition:color var(--dur-ui) var(--ease-ui)}
.more-link::after{content:"";width:28px;height:28px;border-radius:50%;background:var(--color-accent);-webkit-mask:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 28 28'%3E%3Ccircle cx='14' cy='14' r='14'/%3E%3Cpath d='M16 9l-5 5 5 5' fill='none' stroke='%23000' stroke-width='2' stroke-linecap='round'/%3E%3C/svg%3E") center/contain no-repeat;mask:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 28 28'%3E%3Cpath d='M14 0a14 14 0 1 1 0 28 14 14 0 0 1 0-28zm2.7 8.3L11 14l5.7 5.7 1.4-1.4L13.8 14l4.3-4.3z'/%3E%3C/svg%3E") center/contain no-repeat;transition:transform var(--dur-ui) var(--ease-ui)}
.more-link:hover{color:var(--color-accent)}
.more-link:hover::after{transform:translateX(-3px)}

/* header */
.site-header{position:relative;z-index:40;background:var(--color-bg);border-bottom:1px solid var(--color-line)}
.page-home .site-header{position:absolute;inset:0 0 auto 0;background:transparent;border-bottom:0}
.hdr{display:flex;align-items:center;gap:var(--space-l);max-width:var(--wrap);margin:0 auto;padding:14px var(--gutter)}
.logo{display:inline-flex;align-items:center;min-height:var(--tap);flex:none}
.logo img{width:72px;height:auto}
.nav-bar{margin-inline-start:auto}
.nav{display:flex;align-items:center;gap:6px;list-style:none;margin:0;padding:0}
.nav a{display:flex;align-items:center;min-height:var(--tap);padding:0 12px;text-decoration:none;font-size:var(--text-m);font-weight:600;color:var(--color-text-muted);border-radius:var(--radius-pill);transition:color var(--dur-ui) var(--ease-ui),background-color var(--dur-ui) var(--ease-ui)}
.nav a:hover{color:var(--color-text);background:var(--color-glass)}
.nav a[aria-current="page"]{color:var(--color-text);box-shadow:inset 0 -2px 0 var(--color-accent);border-radius:0}
.hdr-cta{display:inline-flex;align-items:center;gap:8px;min-height:var(--tap);padding:0 18px;border-radius:var(--radius-pill);font-weight:700;font-size:var(--text-s);text-decoration:none;color:var(--color-text);background:var(--color-glass);border:1px solid var(--color-glass-line);flex:none;transition:background-color var(--dur-ui) var(--ease-ui),border-color var(--dur-ui) var(--ease-ui)}
.hdr-cta:hover{border-color:var(--color-accent);background:var(--color-accent-soft)}
.hdr-cta svg{width:18px;height:18px;fill:currentColor}
.menu-btn{display:none}
@media (max-width:1020px){
  .hdr{gap:var(--space-s);padding:10px var(--gutter);flex-wrap:wrap}
  .logo img{width:58px}
  .hdr-cta{margin-inline-start:auto;padding:0 14px}
  .menu-btn{display:inline-flex;align-items:center;justify-content:center;width:var(--tap);height:var(--tap);background:transparent;border:1px solid var(--color-glass-line);border-radius:var(--radius-pill);color:var(--color-text);cursor:pointer}
  .menu-btn svg{width:22px;height:22px}
  .nav-bar{display:none;flex-basis:100%;margin:0;order:3}
  .nav-bar.open{display:block}
  .page-home .nav-bar.open{background:var(--color-scrim-strong);border-radius:var(--radius-m);padding:4px 0}
  .nav{flex-direction:column;align-items:stretch;gap:0;padding:6px 0}
  .nav a{min-height:48px;padding:0 6px;border-radius:0;border-bottom:1px solid var(--color-line)}
  .nav a[aria-current="page"]{box-shadow:none;color:var(--color-accent)}
}
@media (max-width:359px){.hdr-cta span{display:none}.hdr-cta{width:var(--tap);padding:0;justify-content:center}}

/* home hero: the stage */
.stage{position:relative;min-height:min(100svh,900px);display:flex;flex-direction:column;background:var(--color-bg);isolation:isolate;overflow:hidden}
.stage-media{position:absolute;inset:0;z-index:-2;margin:0;overflow:hidden}
.stage-media img{width:100%;height:100%;object-fit:cover;object-position:30% 50%}
.stage::after{content:"";position:absolute;inset:0;z-index:-1;background:linear-gradient(to left,var(--color-scrim-strong) 0%,var(--color-scrim-mid) 38%,var(--color-scrim-soft) 70%,transparent 100%),linear-gradient(to top,var(--color-scrim-strong),transparent 34%)}
.stage-inner{flex:1;display:flex;align-items:center;width:100%;max-width:var(--wrap);margin:0 auto;padding:130px var(--gutter) var(--space-xl)}
.stage-copy{max-width:620px}
.stage h1{font-size:var(--h1-hero);line-height:1.1;font-weight:900;margin:0 0 var(--space-m)}
.stage h1 mark{background:none;color:var(--color-accent);white-space:nowrap}
.stage-who span{display:block}
.stage-who .who-role{font-size:var(--text-s);font-weight:500;color:var(--color-text-muted);margin-top:4px}
.stage-sub{font-size:var(--text-l);line-height:1.6;color:var(--color-text-muted);margin:0 0 var(--space-l);max-width:540px}
.cta-row{display:flex;flex-wrap:wrap;align-items:center;gap:14px 26px}
.proof{display:grid;grid-template-columns:repeat(3,1fr);width:100%;max-width:var(--wrap);margin:0 auto;padding:0 var(--gutter) var(--space-l);list-style:none}
.proof li{border-top:1px solid var(--color-glass-line);padding:16px 0 0;padding-inline-end:var(--space-m)}
.proof li:first-child{border-top-color:var(--color-accent)}
.proof b{display:block;font-family:var(--font-display);font-size:var(--text-m);font-weight:700;line-height:1.3}
.proof span{font-size:var(--text-s);color:var(--color-text-subtle)}
@media (max-width:820px){
  .stage{min-height:auto}
  /* the photo fades into the page by itself, so the edge never shows whatever the browser bars do to the height */
  .stage-media{bottom:auto;height:min(60svh,540px);-webkit-mask-image:linear-gradient(#000 50%,transparent 96%);mask-image:linear-gradient(#000 50%,transparent 96%)}
  .stage-media img{object-position:14% 40%}
  .stage::after{background:linear-gradient(var(--color-scrim-mid) 0,transparent 150px)}
  .stage-inner{align-items:flex-end;padding:calc(min(60svh,540px) - 72px) var(--gutter) var(--space-m)}
  .stage .eyebrow{text-shadow:0 1px 12px var(--color-bg)}
  .stage-who .who-role{font-size:clamp(11px,3.55vw,15px);white-space:nowrap}
  /* "פרנסה מהדיגיטל" is one line on every phone: own line, sized to the screen */
  .stage h1{font-size:clamp(30px,11.2vw,50px);text-shadow:0 2px 24px var(--color-bg)}
  .stage h1 mark{display:block}
  .stage-sub{font-size:var(--text-base);margin-bottom:var(--space-m)}
  .cta-row .btn{width:100%}
  .cta-row{gap:6px}
  .proof{padding-bottom:var(--space-m);gap:0 12px}
  .proof li{padding-inline-end:0;padding-top:12px}
  .proof b{font-size:var(--text-s)}
}

/* inner page head: same stage, lit by a single spotlight */
.page-head{position:relative;background:radial-gradient(ellipse 70% 120% at 85% -30%,var(--color-accent-soft),transparent 70%),var(--color-bg);padding:clamp(48px,8vw,96px) 0 clamp(36px,5vw,64px);border-bottom:1px solid var(--color-line)}
.page-head h1{font-size:var(--h1-page);line-height:1.12;font-weight:900;margin:0;max-width:900px}
.page-head .sub{font-size:var(--text-l);color:var(--color-text-muted);margin:var(--space-s) 0 0;max-width:720px}
.page-head .rule{width:72px;height:4px;background:var(--color-accent);border:0;border-radius:4px;margin:var(--space-m) 0 0}

/* breadcrumbs */
.crumbs{font-size:var(--text-s);color:var(--color-text-subtle);padding-top:6px;padding-bottom:6px}
.crumbs ol{list-style:none;display:flex;flex-wrap:wrap;align-items:center;gap:6px;margin:0;padding:0}
.crumbs li{display:inline-flex;align-items:center;min-height:var(--tap)}
.crumbs li+li::before{content:"/";margin-left:6px;color:var(--color-line-strong)}
.crumbs a{display:inline-flex;align-items:center;min-height:var(--tap);text-decoration:none}
.crumbs a:hover{color:var(--color-text);text-decoration:underline}
.crumbs li[aria-current]{color:var(--color-text-muted)}

/* generic sections */
.section{padding:var(--space-section) 0}
.crumbs+.section{padding-top:var(--space-l)}
.section-dark{background:var(--color-bg)}
.section-raised{background:var(--color-surface)}
.prose h2{font-size:clamp(26px,2.6vw,32px);margin-top:1.4em}
.prose h2:first-child{margin-top:0}
.prose h3{font-size:var(--h3);margin-top:1.4em}
.prose p,.prose li{color:var(--color-text-muted)}
.prose strong{color:var(--color-text)}
.prose a:not(.btn){color:var(--color-text);text-decoration:underline;text-decoration-color:var(--color-accent);text-underline-offset:4px}
.prose .meta{font-size:var(--text-s);color:var(--color-text-subtle)}
.prose .lead-p{font-size:var(--text-xl);line-height:1.45;font-weight:600;color:var(--color-text)}
.prose .answer{font-size:var(--text-l);color:var(--color-text)}
.link-list{list-style:none;padding:0;margin:0 0 10px}
.link-list li{border-bottom:1px solid var(--color-line)}
.prose .link-list a{display:flex;align-items:center;justify-content:space-between;gap:12px;min-height:56px;text-decoration:none;font-weight:700;font-size:var(--text-base)}
.prose .link-list a::after{content:"";flex:none;width:10px;height:10px;border-left:2px solid var(--color-accent);border-bottom:2px solid var(--color-accent);transform:rotate(45deg);transition:transform var(--dur-ui) var(--ease-ui)}
.prose .link-list a:hover{color:var(--color-accent)}
.prose .link-list a:hover::after{transform:translateX(-4px) rotate(45deg)}

/* who is this for */
.paths{padding:var(--space-section) 0;background:var(--color-bg)}
.path-list{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(3,1fr);gap:var(--space-m);counter-reset:path}
.path-list li{position:relative;background:var(--color-surface);border:1px solid var(--color-line);border-radius:var(--radius-m);padding:var(--space-l) var(--space-l) var(--space-m);display:flex;flex-direction:column;counter-increment:path;transition:border-color var(--dur-ui) var(--ease-ui)}
.path-list li:hover{border-color:var(--color-line-strong)}
.path-list li::before{content:"0" counter(path);font-family:var(--font-display);font-weight:900;font-size:var(--text-s);color:var(--color-accent);margin-bottom:var(--space-s);letter-spacing:1px}
.path-list h3{font-size:var(--h3);margin:0 0 8px}
.path-list p{color:var(--color-text-muted);margin:0 0 var(--space-s);flex:1}
@media (max-width:860px){.path-list{grid-template-columns:1fr;gap:var(--space-s)}.path-list li{padding:var(--space-m)}}

/* about */
.about{background:var(--color-surface);padding:var(--space-section) 0}
.about-grid{display:grid;grid-template-columns:7fr 5fr;gap:clamp(28px,5vw,72px);align-items:center}
.about-text{max-width:640px}
.about h2{font-size:var(--h2)}
.about .lead{font-size:var(--text-xl);font-weight:600;line-height:1.45;color:var(--color-text);margin-bottom:var(--space-m)}
.about mark{background:var(--color-accent);color:var(--color-on-accent);padding:0 6px;border-radius:4px;box-decoration-break:clone;-webkit-box-decoration-break:clone}
.about p{color:var(--color-text-muted)}
.about strong{color:var(--color-text)}
.about .btn{margin-top:var(--space-xs)}
.about-photo{margin:0;border-radius:var(--radius-l);overflow:hidden;aspect-ratio:4/5;background:var(--color-surface-3);box-shadow:var(--shadow-card)}
.about-photo img{width:100%;height:100%;object-fit:cover;filter:grayscale(1) contrast(1.05)}
@media (max-width:860px){.about-grid{grid-template-columns:1fr}.about-photo{order:-1;aspect-ratio:16/10}.about-photo.clip{aspect-ratio:1/1;max-width:520px}}

/* B-roll clips: poster first, muted loop only on screen (site.js), pause button for anything that moves */
.clip{position:relative;margin:0;border-radius:var(--radius-l);overflow:hidden;aspect-ratio:4/5;background:var(--color-surface-3);box-shadow:var(--shadow-card)}
.clip video{display:block;width:100%;height:100%;object-fit:cover;object-position:50% 30%;filter:saturate(.9) contrast(1.04)}
.reel{padding:var(--space-section) 0;background:var(--color-surface);border-top:1px solid var(--color-line)}
.reel-list{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(4,1fr);gap:var(--space-m)}
.reel-list p{margin:12px 0 0;font-weight:700;color:var(--color-text)}
@media (max-width:900px){.reel-list{grid-template-columns:repeat(2,1fr);gap:var(--space-l) var(--space-s)}.reel-list .clip{border-radius:var(--radius-m)}.reel-list p{font-size:var(--text-m)}}
.how-grid{display:grid;grid-template-columns:minmax(0,7fr) minmax(0,4fr);gap:clamp(28px,5vw,64px);align-items:center;max-width:1040px}
@media (max-width:860px){.how-grid{grid-template-columns:1fr}.how-clip{max-width:420px;aspect-ratio:1/1}}

/* brand line */
.belief{padding:var(--space-section) 0;background:var(--color-bg);text-align:center}
.belief blockquote{margin:0 auto;max-width:980px}
.belief p{font-family:var(--font-display);font-size:clamp(30px,4.4vw,60px);line-height:1.15;font-weight:900;margin:0;text-wrap:balance}
.belief em{font-style:normal;color:var(--color-accent)}
.belief cite{display:block;margin-top:var(--space-m);font-style:normal;color:var(--color-text-subtle);font-size:var(--text-m)}

/* offers */
.offers{padding:var(--space-section) 0;background:var(--color-bg);border-top:1px solid var(--color-line)}
.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:var(--space-m)}
.card{border-radius:var(--radius-m);overflow:hidden;background:var(--color-surface);border:1px solid var(--color-line);display:flex;flex-direction:column;transition:border-color var(--dur-ui) var(--ease-ui),transform var(--dur-ui) var(--ease-ui)}
.card:hover{border-color:var(--color-line-strong)}
.card-img{aspect-ratio:1080/700;background-size:cover;background-position:center;position:relative}
.card-img::after{content:"";position:absolute;inset:0;background:linear-gradient(to top,var(--color-surface) 2%,transparent 45%)}
.card-body{padding:var(--space-xs) var(--space-l) var(--space-l);display:flex;flex-direction:column;gap:var(--space-s);flex:1}
.card-body h3{font-size:var(--h3);margin:0}
.card-body p{color:var(--color-text-muted);margin:0;flex:1}
.card-body .btn{align-self:flex-start}
@media (max-width:900px){.cards{grid-template-columns:1fr}.card-body{padding:var(--space-xs) var(--space-m) var(--space-m)}.card-body .btn{align-self:stretch}}

/* testimonials */
.testi{padding:var(--space-section) 0;background:var(--color-surface)}
.vids{display:grid;grid-template-columns:repeat(4,1fr);gap:var(--space-m)}
.vid{margin:0}
.yt-box{position:relative;aspect-ratio:16/9;border-radius:var(--radius-m);overflow:hidden;background:var(--color-bg-deep)}
.yt{position:absolute;inset:0;display:block;width:100%;height:100%;border:0;padding:0;background:var(--color-bg-deep);cursor:pointer}
.yt img{width:100%;height:100%;object-fit:cover;opacity:.82;transition:opacity var(--dur-ui) var(--ease-ui)}
.yt:hover img{opacity:1}
.yt .play{position:absolute;inset:0;margin:auto;width:64px;height:46px}
.yt .play path:first-child{fill:var(--raw-yt-red)}
.yt .play path:last-child{fill:var(--color-on-dark)}
.yt iframe{position:absolute;inset:0;width:100%;height:100%;border:0}
.vid figcaption{font-size:var(--text-s);color:var(--color-text-muted);margin-top:10px;line-height:1.45}
@media (max-width:1000px){.vids{grid-template-columns:repeat(2,1fr)}}
@media (max-width:560px){.vids{grid-template-columns:1fr}}

/* learn free: the one yellow band */
.learn{padding:var(--space-section) 0;background:var(--color-accent);color:var(--color-on-accent)}
.learn-grid{display:grid;grid-template-columns:1.2fr 1fr;gap:var(--space-l);align-items:end}
.learn h2{font-size:var(--h2);color:var(--color-on-accent)}
.learn p{font-size:var(--text-l);max-width:600px;margin:0 0 var(--space-m)}
.learn .btn-dark{color:var(--color-text)}
.social{display:flex;flex-wrap:wrap;gap:10px;justify-content:flex-end}
.social a{display:inline-flex;align-items:center;gap:8px;min-height:var(--tap-l);padding:0 20px;border-radius:var(--radius-pill);border:1.5px solid var(--color-on-accent);text-decoration:none;font-weight:700;transition:background-color var(--dur-ui) var(--ease-ui),color var(--dur-ui) var(--ease-ui)}
.social a:hover{background:var(--color-on-accent);color:var(--color-accent)}
.social svg{width:20px;height:20px;fill:currentColor}
@media (max-width:860px){.learn-grid{grid-template-columns:1fr}.social{justify-content:flex-start}.learn .btn{width:100%}}

/* DM band */
.dm-block{background:radial-gradient(ellipse 60% 140% at 50% 120%,var(--color-accent-soft),transparent 70%),var(--color-surface);border-top:1px solid var(--color-line);text-align:center}
.dm-block h2{font-size:var(--h2)}
.dm-block p{color:var(--color-text-muted);max-width:600px;margin:0 auto var(--space-l);font-size:var(--text-l)}
@media (max-width:560px){.dm-block .btn{width:100%}}

/* footer */
.site-footer{background:var(--color-bg-deep);padding:var(--space-xl) 0 0;color:var(--color-text-muted);border-top:1px solid var(--color-line)}
.ft-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:var(--space-xl);padding-bottom:var(--space-xl)}
.ft-brand img{width:84px;height:auto;margin-bottom:var(--space-m)}
.ft-h{font-family:var(--font-display);font-size:var(--text-m);font-weight:700;margin:0 0 var(--space-s);color:var(--color-text)}
.ft-vision p{font-size:var(--text-m);margin:0 0 .6em}
.ft-vision strong{color:var(--color-text)}
.ft-list{list-style:none;margin:0;padding:0}
.ft-list a{display:flex;align-items:center;gap:10px;min-height:var(--tap);text-decoration:none;font-size:var(--text-m);transition:color var(--dur-ui) var(--ease-ui)}
.ft-list a:hover{color:var(--color-accent)}
.ft-list svg{width:22px;height:22px;flex:none;stroke:currentColor;fill:none;stroke-width:1.6}
.ft-social{display:flex;gap:6px}
.ft-social a{display:inline-flex;align-items:center;justify-content:center;width:var(--tap);height:var(--tap);border-radius:50%;border:1px solid var(--color-line-strong);transition:border-color var(--dur-ui) var(--ease-ui),color var(--dur-ui) var(--ease-ui)}
.ft-social a:hover{border-color:var(--color-accent);color:var(--color-accent)}
.ft-social svg{width:20px;height:20px;fill:currentColor}
.ft-more{display:inline-flex;align-items:center;min-height:var(--tap);color:var(--color-text);font-weight:700;text-decoration:underline;text-decoration-color:var(--color-accent);text-underline-offset:5px}
.ft-bar{border-top:1px solid var(--color-line)}
.ft-bar .wrap{display:flex;justify-content:space-between;align-items:center;flex-wrap:wrap;gap:4px 18px;padding-top:6px;padding-bottom:6px}
.ft-bar a{display:inline-flex;align-items:center;min-height:var(--tap);font-size:var(--text-s);color:var(--color-text-subtle);text-decoration:none}
.ft-bar a:hover{color:var(--color-text);text-decoration:underline}
.ft-bar nav{display:flex;gap:18px}
@media (max-width:860px){.ft-grid{grid-template-columns:1fr;gap:var(--space-l)}}

/* floating DM pill */
.consult-pill{position:fixed;left:16px;bottom:16px;z-index:30;display:flex;align-items:center;gap:10px;min-height:var(--tap-l);padding:6px 18px 6px 8px;background:var(--color-surface-2);border:1px solid var(--color-line-strong);border-radius:var(--radius-pill);color:var(--color-text);text-decoration:none;line-height:1.15;box-shadow:var(--shadow-card);transition:opacity var(--dur-ui) var(--ease-ui),transform var(--dur-ui) var(--ease-ui),border-color var(--dur-ui) var(--ease-ui)}
.consult-pill:hover{border-color:var(--color-accent)}
.consult-pill svg{width:38px;height:38px;padding:9px;border-radius:50%;background:var(--color-accent);fill:var(--color-on-accent);flex:none}
.consult-pill span{display:flex;flex-direction:column}
.consult-pill small{font-size:var(--text-s);color:var(--color-text-subtle)}
.consult-pill strong{font-size:var(--text-m)}
.consult-pill.pill-off{opacity:0;transform:translateY(12px);pointer-events:none}
@media (max-width:860px){.consult-pill{left:12px;bottom:12px;min-height:48px}.has-pill{padding-bottom:76px}}

/* blog */
.post-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,380px));gap:var(--space-m)}
.post{background:var(--color-surface);border:1px solid var(--color-line);border-radius:var(--radius-m);overflow:hidden;display:flex;flex-direction:column;transition:border-color var(--dur-ui) var(--ease-ui)}
.post:hover{border-color:var(--color-line-strong)}
.post .thumb{aspect-ratio:600/389;background:var(--color-surface-3) center/cover no-repeat}
.post .pbody{padding:var(--space-m) var(--space-m) var(--space-s);display:flex;flex-direction:column;flex:1}
.post .kicker{font-size:var(--text-s);margin-bottom:6px}
.post h3{font-size:var(--h3)}
.post p{color:var(--color-text-muted);font-size:var(--text-m);flex:1}
.post .more{display:inline-flex;align-items:center;min-height:var(--tap);font-weight:700;color:var(--color-text);text-decoration:underline;text-decoration-color:var(--color-accent);text-underline-offset:5px}
.post .more:hover{color:var(--color-accent)}
@media (max-width:640px){.post-grid{grid-template-columns:1fr}}

/* book */
.book-grid{display:grid;grid-template-columns:5fr 7fr;gap:clamp(24px,5vw,64px);align-items:start}
.book-img{aspect-ratio:1080/700;border-radius:var(--radius-l);background:var(--color-surface-3) center/cover no-repeat;box-shadow:var(--shadow-card)}
@media (max-width:860px){.book-grid{grid-template-columns:1fr}.book-grid .btn{width:100%}}

/* oneonone form */
.form-wrap{background:radial-gradient(ellipse 70% 60% at 50% 0%,var(--color-accent-soft),transparent 70%),var(--color-bg);padding:0 0 var(--space-section)}
.form-card{background:var(--color-surface);border:1px solid var(--color-line);border-radius:var(--radius-l);padding:var(--space-l) clamp(16px,4vw,40px) clamp(22px,4vw,40px);max-width:920px;margin:0 auto;box-shadow:var(--shadow-card)}
.form-intro{margin-bottom:var(--space-m)}
.form-intro h2{font-size:clamp(24px,2.6vw,30px);margin-bottom:8px}
.form-intro .answer{font-size:var(--text-base);margin-bottom:0}
.steps{display:flex;justify-content:space-between;list-style:none;margin:0 0 var(--space-l);padding:0;gap:10px}
.steps li{flex:1;text-align:center;font-size:var(--text-s);color:var(--color-text-subtle);line-height:1.3;position:relative}
.steps .n{display:flex;align-items:center;justify-content:center;width:32px;height:32px;margin:0 auto 6px;border:2px solid var(--color-line-strong);border-radius:50%;font-weight:800;font-family:var(--font-display);background:var(--color-surface)}
.steps li.on{color:var(--color-text)}
.steps li.on .n{border-color:var(--color-accent);background:var(--color-accent);color:var(--color-on-accent)}
.fields{display:grid;grid-template-columns:1fr 1fr;gap:var(--space-m) var(--space-l)}
.field label,.field legend{display:block;font-weight:700;font-size:var(--text-m);margin-bottom:4px}
.field>label{display:flex;align-items:flex-end;min-height:var(--tap)}
.field[hidden]{display:none}
.field input,.field select{width:100%;min-height:var(--tap-l);border-radius:var(--radius-s);border:1px solid var(--color-line-strong);background:var(--color-bg);color:var(--color-text);font:inherit;font-size:var(--text-m);padding:8px 16px;transition:border-color var(--dur-ui) var(--ease-ui)}
.field input:hover{border-color:var(--color-text-subtle)}
.field input:focus-visible{border-color:var(--color-accent);outline-offset:1px}
.field input::placeholder{color:var(--color-text-subtle)}
.field fieldset{border:0;margin:0;padding:0}
.req{color:var(--color-danger)}
.full{grid-column:1/-1}
.form-nav{display:flex;gap:12px;margin-top:var(--space-l)}
.form-nav .btn-accent{flex:1}
.form-step[hidden]{display:none}
.form-alt{text-align:center;margin:var(--space-m) auto 0;color:var(--color-text-muted)}
.form-alt a{display:inline-flex;align-items:center;min-height:var(--tap);color:var(--color-text);font-weight:700;text-decoration-color:var(--color-accent);text-underline-offset:5px}
.form-done{text-align:center;padding:10px 0 4px}
.form-done:focus{outline:none}
.form-done h2{font-size:clamp(24px,2.8vw,32px);margin:12px 0 10px}
.form-done p{color:var(--color-text-muted);max-width:520px;margin:0 auto 12px}
.form-error{margin:0 0 12px;font-size:var(--text-s);color:var(--color-text);border:1px solid var(--color-line-strong);border-radius:var(--radius-s);padding:10px 14px}
.done-mark{width:64px;height:64px;margin:0 auto;fill:none;stroke:var(--color-accent);stroke-width:2.5;stroke-linecap:round;stroke-linejoin:round}
.done-actions{display:flex;flex-direction:column;align-items:center;gap:6px;margin-top:18px}
@media (max-width:700px){.fields{grid-template-columns:1fr}.form-nav .btn{flex:1}}

/* checkboxes and radios: the whole label is the tap target, a drawn box shows state */
.check,.choice{position:relative}
.choice{display:flex;align-items:center;gap:10px;min-height:var(--tap);font-size:var(--text-m);cursor:pointer}
.check input,.choice input{position:absolute;inset:0;width:100%;height:100%;min-height:0;margin:0;opacity:0;cursor:pointer}
.check::before,.choice::before{content:"";flex:none;width:22px;height:22px;border:2px solid var(--color-text-subtle);border-radius:6px;background:var(--color-bg)}
.choice:has(input[type=radio])::before{border-radius:50%}
.check:has(input:checked)::before,.choice:has(input:checked)::before{background:var(--color-accent);border-color:var(--color-accent);box-shadow:inset 0 0 0 3px var(--color-bg)}
.check:has(input:focus-visible),.choice:has(input:focus-visible){outline:3px solid var(--color-focus);outline-offset:3px}

/* guide */
.g-hero{background:radial-gradient(ellipse 70% 120% at 85% -30%,var(--color-accent-soft),transparent 70%),var(--color-bg);padding:clamp(48px,8vw,96px) 0 clamp(32px,5vw,56px);border-bottom:1px solid var(--color-line)}
.g-hero h1{font-size:var(--h1-page);line-height:1.12;font-weight:900;max-width:900px;margin:0 0 var(--space-m)}
.g-hero p{color:var(--color-text-muted);font-size:var(--text-l);max-width:680px;margin:0}
.g-hero-grid{display:grid;grid-template-columns:minmax(0,6fr) minmax(0,5fr);gap:clamp(24px,4vw,56px);align-items:center}
.g-art{margin:0;border-radius:var(--radius-l);overflow:hidden;border:1px solid var(--color-line);box-shadow:var(--shadow-card);aspect-ratio:1200/670;background:var(--color-bg-deep)}
.g-art img{display:block;width:100%;height:100%;object-fit:cover}
@media (max-width:860px){.g-hero-grid{grid-template-columns:1fr}.g-art{border-radius:var(--radius-m)}}
.g-meta{display:flex;gap:10px;flex-wrap:wrap;margin:var(--space-l) 0 0;list-style:none;padding:0}
.g-meta li{border:1px solid var(--color-line-strong);border-radius:var(--radius-pill);padding:6px 16px;font-size:var(--text-s);font-weight:600;color:var(--color-text-muted)}
.g-meta li:first-child{border-color:var(--color-accent);color:var(--color-accent)}
/* guide map: the steps as one line of nodes, each jumps to its step */
.g-flow{margin:0 0 var(--space-l)}
.g-flow ol{list-style:none;margin:0;padding:0;display:grid;grid-auto-flow:column;grid-auto-columns:minmax(0,1fr);position:relative}
.g-flow ol::before{content:"";position:absolute;inset-inline:10%;top:21px;height:2px;background:linear-gradient(to left,var(--color-accent),var(--color-line-strong))}
.g-flow a{position:relative;display:flex;flex-direction:column;align-items:center;gap:10px;padding:0 6px;text-align:center;text-decoration:none;font-size:var(--text-s);font-weight:700;line-height:1.35;color:var(--color-text-muted);min-height:var(--tap);transition:color var(--dur-ui) var(--ease-ui)}
.g-flow .n{display:flex;align-items:center;justify-content:center;width:var(--tap);height:var(--tap);border-radius:50%;background:var(--color-bg);border:2px solid var(--color-accent);color:var(--color-accent);font-family:var(--font-display);font-weight:900;font-size:var(--text-l);transition:background-color var(--dur-ui) var(--ease-ui),color var(--dur-ui) var(--ease-ui)}
.g-flow a:hover{color:var(--color-text)}
.g-flow a:hover .n{background:var(--color-accent);color:var(--color-on-accent)}
@media (max-width:700px){
  .g-flow ol{grid-auto-flow:row;grid-template-columns:1fr;gap:6px}
  .g-flow ol::before{inset-inline:auto;right:21px;top:22px;bottom:22px;width:2px;height:auto;background:linear-gradient(to bottom,var(--color-accent),var(--color-line-strong))}
  .g-flow a{flex-direction:row;text-align:start;gap:14px;padding:0;font-size:var(--text-m)}
}
.g-steps{list-style:none;margin:0;padding:0;display:grid;gap:var(--space-m)}
.g-step{background:var(--color-surface);border-radius:var(--radius-m);padding:var(--space-l) var(--space-l) var(--space-m);border:1px solid var(--color-line);scroll-margin-top:72px;transition:border-color var(--dur-ui) var(--ease-ui)}
.g-head{display:flex;align-items:center;gap:14px;margin-bottom:8px}
.g-num{flex:none;display:flex;align-items:center;justify-content:center;width:var(--tap);height:var(--tap);border-radius:50%;border:2px solid var(--color-accent);color:var(--color-accent);font-family:var(--font-display);font-weight:900;font-size:var(--text-l)}
.g-step h3{font-size:var(--h3);margin:0}
.g-step .how{color:var(--color-text-subtle);margin:0 0 12px}
.prompt{background:var(--color-bg);border:1px solid var(--color-line);border-inline-start:3px solid var(--color-accent);border-radius:var(--radius-s);padding:16px 18px;margin:0 0 14px;white-space:pre-wrap;font:inherit;font-size:var(--text-m);line-height:1.65;color:var(--color-text)}
.g-actions{display:flex;gap:10px;flex-wrap:wrap}
.copy{background:var(--color-accent);color:var(--color-on-accent)}
.copy:hover{background:var(--color-accent-hover)}
.copy.ok{background:var(--color-text)}
.g-cta{background:var(--color-surface);border:1px solid var(--color-line);border-top:4px solid var(--color-accent);border-radius:var(--radius-l);padding:var(--space-xl) clamp(18px,4vw,40px)}
.g-cta h2{font-size:clamp(26px,2.8vw,34px)}
.g-cta ul{list-style:none;padding:0;margin:0 0 var(--space-m)}
.g-cta li{position:relative;padding:6px 32px 6px 0;color:var(--color-text)}
.g-cta li::before{content:"";position:absolute;right:4px;top:14px;width:14px;height:8px;border-left:3px solid var(--color-accent);border-bottom:3px solid var(--color-accent);transform:rotate(-45deg)}
.g-cta p{color:var(--color-text-muted)}
.g-cta .fine{font-size:var(--text-s);color:var(--color-text-subtle);margin:14px 0 0}
.g-help{text-align:center}
@media (max-width:700px){.g-step{padding:var(--space-m) var(--space-m) var(--space-s)}.g-actions .btn{flex:1 1 100%;justify-content:center}.g-cta .btn{width:100%}}

@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*::before,*::after{transition:none!important}}